March 26 – April 5, 2020

Synopsis

When he started as a comedy writer for the Late Show with David Letterman, Steve Young had few interests outside of his day job. While gathering material for a segment on the show, Steve stumbled onto a few vintage record albums that would change his life forever. Bizarre cast recordings marked “internal use only” revealed full-throated Broadway-style musical shows about some of the most recognizable corporations in America: General Electric, McDonald’s, Ford, DuPont, Xerox.

The film follows Steve on his quest to find out all he can about this hidden world. Along the way, Steve forms unlikely friendships and discovers that this discarded musical genre starring tractors and bathtubs was bigger than Broadway. With David Letterman, Chita Rivera, Martin Short, Florence Henderson, Susan Stroman, Jello Biafra and more.

Director Dava Whisenant and subject Steve Young to be in attendance for screening

Sponsored by Steven Tanger Center for the Performing Arts

Screenings